PORTFOLIO
A collection of curated works, aimed at showcasing my process, experience and methodology.
These are a testament to my passion and strong entrepreneurial drive. I strive not to be limited to a single role and to continuously seek the balance between the needs of the user, the requirements of the business, and the realities of the market.
Process & Method
Document outlining the design process I employ through the lens of my entrepreneurial origins, which led me toward the present passion for product craftsmanship. Documentation designed specifically for Business Owners, Lead PMs & UX Directors, which highlighted case studies of my entrepreneurial journey into refining my design methodology.
**This document is best suited for professionals interested in deep-diving into my method & origin. This is a documentation that deep dives into process & learning from a pre-AI & pre-Figma era (2013-2019).
Product Consultancy
An examination of the UX & Product Consultancy offered, focused on: documentation, process, and results.
MetaBeta
Context
Metabeta, a service that facilitated an ecosystem for investments in startups, hired me as Product Consultant. This assignment entailed a flow revision from the perspectives of the startup founder & investor. The main barrier was the market relevance of the provided service as compared to prospective competitors, given the complexity of the investment process.
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Outcome
The outcome of my validation analysis resulted in the organisational decision to close down the company due to its inability to compete within the market.
stiri bazate
Context
stiribazate, a news outlet dedicated to emerging journalistic voices, reached out to their community of followers for assistance in creating their own website (being an Instagram-only outlet). I stepped in as a Strategic UX Lead to consult on this project.
Outcome
I have focused on product research and on crafting the strategy they needed for this service. I mentored junior designers, eager to affirm themselves with a real project, stepping in only when necessary to unblock them and ensuring they are supported in this endeavour.
strazi pentru oameni
Context
I joined "strazi pentru oameni" (an NGO focused on accessible cities for people) as an Advisory Board Member to redraw their entire digital presence. In a field as rigid as urban planning, the design concept features rigid rectangles that are invaded by playful art & chalk-like children's drawings on asphalt, meant to shatter this hypothesis and inspire people to have more of a direct impact on their cities.
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Outcome
This intervention went beyond the wrapper, resolving outstanding issues such as adequate donation portals, handling onboarding, showcasing activity reporting, and tracking visitor interest.
Projects & Businesses
Examining two E2E projects: a B2B travel service & a G2C AI-driven city-hall app.
Expertise & Drive
Beyond punctual UX ideation, I enhance innovation through appropriate stakeholder alignment and internal procedural improvements. I make a seat at the table, no matter the role, and ensure the necessary expertise is delivered to drive tangible results. For this to be effective, gaining operational knowledge and product clarity are my number one priorities for the first 30 days.
Product-Market Fit
Excellence
Data-driven Ideation & Validation
Documentation & Procedural Improvements
